Marketing Best Practices

Indiegraf strategists and indie publishers share best practices and innovative, replicable methods for growing audience and eventually converting readers into paid subscribers. For the latest pro tips, subscribe to Indie Publisher.

5 Tips for a Successful Newsletter Swap

How to organically grow new leads—without spending a cent.

Why you should talk money with your audience

Should we tell our readers what it actually costs to produce journalism? 

What Publishers Need to Know About the GA4 Transition

Indiegraf’s audience team advises how to navigate this upcoming change.

3 Takeaways for Indie Publishers from NPA Summit 2023

We break down the insights from the NPA Summit 2023 you can start implementing today.

How to Grow Your News Outlet Organically

Advice from Indiegraf partner publishers on connecting more deeply with your readers.

Email series best practices: How to school your audience in a good way

The Discourse breaks down how an email series can grow and win over subscribers.

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