Marketing Best Practices

Indiegraf strategists and indie publishers share best practices and innovative, replicable methods for growing audience and eventually converting readers into paid subscribers. For the latest pro tips, subscribe to Indie Publisher.

Going viral: How to use social media to grow your audience

10 tips to keep in mind when crafting a smart social media strategy for small and independent newsrooms.

Let’s Talk About Audience Surveys

Get to know your people. We asked our team for audience survey best practices and expert tips for success.

Indie Advertising 101: Tips for a Strong Ad Revenue Strategy

The Indie Ads team shares insights on some advertising basics.

The Palm Springs Post: From Daily Newsletter to Thriving News Outlet

A valuable daily news product and clever revenue tactics grew The Post to 13,000 readers strong.

Money, please: Tips & Tricks for Reader Revenue Campaigns

Now that year-end campaigning is over, we asked folks in the Indiegraf Slack to share learnings, tips and tricks on the not-so-delicate subject of asking for money.

Welcome Email Best Practices for News Publishers

We asked our team of audience pros for tips & tricks for a great welcome email.

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