Marketing Best Practices

Indiegraf strategists and indie publishers share best practices and innovative, replicable methods for growing audience and eventually converting readers into paid subscribers. For the latest pro tips, subscribe to Indie Publisher.

How to Find Essential GA4 Metrics for Publishers

Answering all your commonly asked questions about Google Analytics 4.

Indiegraf’s Guide to Revenue Campaign Best Practices

How to talk about money — and ask for it — with your audience.

The case for using video in your campaigns

Take inspiration from these video campaign examples by network publishers.

A Publisher’s Guide for Responding to Bill C-18

5 strategies to help your publication thrive beyond Big Tech.

Indiegraf’s Guide to Newsletter Best Practices

A collection of resources filled with pro tips and tricks for creating a stellar newsletter.

5 Tips for Marketing at Events

Thinking of connecting with potential readers IRL? Keep in mind these pro tips when planning your next event.

Not sure where to start?

Schedule a free strategy consultation to discuss your news business.

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