Marketing Best Practices

Indiegraf strategists and indie publishers share best practices and innovative, replicable methods for growing audience and eventually converting readers into paid subscribers. For the latest pro tips, subscribe to Indie Publisher.

Serving underrepresented communities: empathy, awareness and actionability

Publishers Matthew DiMera, Gabe Schneider and Ryan Sorrell share some insights on what it means to effectively serve underrepresented communities.

How to overcome the summer lull

Growth usually slows down during the summer, but there are a number of ways for indie outlets to overcome this.

How to use swag to meet your audience goals

People love journalism, a deadline and free stuff.

How independent outlets are building up their communities

News deserts leave people behind, but indie outlets are lifting them back up.

From 0 to 2,000 subscribers in 4 months

Growing The Flatlander newsletter was a journey of discovery

Ohio-based Black publication tests community development funding plan

Elevate Dayton debuts COVID-19 editorial campaign in March

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