Digital transformation for public media

The moment for public media is now. Traditional funding systems are being disrupted. In the face of these cuts, local stations must rapidly transform into essential digital hubs for their communities.

Indiegraf, in partnership with the Knight Foundation, PMVG and others, is offering a Digital Transformation Package to support eligible public media stations with modern digital tools to help you modernize your station, grow your digital audience and diversify revenue.

Apply Now
Apply Now
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Trusted by leading local newrooms

What's included in the package

An integrated digital Operation System.
Designed for resource-constrained local media teams, Indie OS Lite includes:

→ Modern website
→ Content management system
→ Email service provider
→ Ad manager
→ Payment page and secure processing
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Real human support by our amazing team.
Hands-on onboarding and ongoing same-day support, plus cohort-based learning and strategy development.
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A fractional digital strategist who helps translate tools into results.
The Digital Tranformation Package includes access to a fractional growth expert who will help your station develop a customized strategy based on your newsroom's needs. This could include:

→ Reader revenue strategies (fundraising campaigns, site optimization and more)
→ Audience growth support (digital ads, audience surveys and more)
→ Revenue development (donations, advertising and memberships)
→ Hands-on guidance tailored to each station’s capacity

This is just a snapshot—we offer a full menu of services to support your station’s unique goals.
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Accessible technology for public media

This initiative provides access to our full technology stack and services at significantly reduced rates, with a graduated discount structure designed to support your growth journey.

Year 1

Maximum support when you need it the most. In the first year of this program, you'll recieve:

70% off Indie OS Lite
50% off Indiegraf Experts services

Monthly cost: $675

Year 2

Once you've got some solid revenue growth tools, we provide continued support as you expand. You'll recieve:

50% off Indie OS Lite
50% off Indiegraf Experts Services

Monthly cost: $1125

Year 3

As you reach sustainability, you'll begin to pay full price for our products and services.

Standard monthly pricing: $2250

Eligibility criteria


In order to qualify for the subsidized Digital Transformation Package, public media stations must meet the following criteria.

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    Be based in the United States

  • Red pixel art lock icon on white background.

    Operate as a nonprofit local media station

  • Green play button icon enclosed by green square brackets on black background.

    Produce original local content (radio, TV or digital)

  • Icon of a purple hourglass with sand flowing down.

    Capacity for collaboration: Applications must demonstrate leadership commitment and ability to commit consistent staff time to the project.

Apply now

The Digital Transformation Package is a subsidized, cohort-based initiative designed to help resource-constrained public media stations modernize their operations, grow digital audiences and diversify revenue.

Applications are reviewed on a rolling basis.
Spots are limited. Apply today!

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Everything you need to know

We know it's a big decision to switch your technology partner. Here's our most commonly asked questions to help you.

What is Indiegraf?

Indiegraf is building a media operating system specifically for independent newsrooms. Indiegraf OS provides you with a managed site that has all the tools you need—newsletters, a payment system and advertising tools—pre-installed and ready to use in one place. You can also get dedicated support for your publication’s growth with our team of Indiegraf Experts.

How is Indiegraf different from a standard CMS or newsletter platform?

Most platforms only give you a place to write; we give you a setup to run a business. We handle the technical hosting, security and updates so your site doesn't break. Unlike setups that require multiple vendors, we include built-in tools to sell your own ads and collect memberships without taking a cut of your revenue.

Who is Indie OS for?

It’s built for local media who are ready to level up. This includes startups who have begun to make some revenue, established outlets looking to move off disjointed tools to a unified system and media networks that need to manage multiple sites and share content easily.

We’re currently on Substack/Ghost/Beehiiv. Why should we switch to Indiegraf?

Simple newsletter tools are great for starting out, but they often lock you into a single way of making money. Indiegraf OS allows you to grow into a multistream business where you can sell direct ads, host community event calendars and manage a full-featured news website that you actually own.

I run a radio station or podcast. Is Indiegraf for me?

Yes! While your primary content is audio, Indiegraf provides the digital home you need to turn listeners into a sustainable business. For example, we can help you move people from anonymous listeners to an email list you actually own. You can also use our engagement management system to let your audience submit questions or vote on what your next episode or segment should be about.

How much does Indiegraf OS cost?

Pricing is tiered based on your audience size (number of subscribers) so the cost stays proportional to your revenue. There is a one-time fee to cover the manual work of migrating your content and training your team. Because every newsroom has different needs, we provide a custom quote after a quick discovery call.

For general pricing information, check out our Pricing page.

What kind of support can I expect from the Indiegraf team?

You get much more than a technical help desk. Our customer support team of real, kind and thoughtful humans is here to ensure your newsroom thrives. We also provide Spanish language support to make sure our tools and strategies are accessible to your entire team. When you join the Indiegraf network, you gain a partner who’s invested in your success—not another vendor.

If you're looking for support to grow your revenue, better understand your audience or plan your next stage of growth, you'll also have the opportunity to work with our Indiegraf Experts on a project or fractional basis.

How long does it take to migrate and launch on Indiegraf? Is it difficult to migrate?

No, because we do it for you. Our team manages the migration of your articles, images and subscriber lists. We handle the heavy lifting and train your staff so you can start publishing immediately.

Most newsrooms launch in four to six weeks. We work with you to plan a timeline that doesn't interrupt your daily reporting, ensuring a seamless move for your readers and your archives.

Does Indiegraf take a commission on my reader revenue or ad sales?

No. Whether you are collecting monthly memberships or selling high-value sponsorships to local businesses, you keep 100% of the money you earn.

Do I still own my data and audience if I join the Indiegraf network?

One hundred percent. You own your subscriber list and all of your content. If you ever decide to leave, you take your data and your audience with you. We are here to support your independence, not to own your assets.

I’m a journalist, not a salesperson. How will I actually sell the ads the Indiegraf OS enables?

You don’t have to start from scratch. Through our Indiegraf Experts offerings, we can provide you with the sales playbooks, media kit templates and data audits you need to show local businesses the value of your advertising with you.

We are a network of multiple sites. Can we manage them all from one place?

Yes. Our tools let you manage several sites from one dashboard. You can click a button to instantly sync a story from one site to another, manage ad campaigns that run across your entire network and keep your editorial style consistent across every outlet.