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Independent digital news outlets are popping up everywhere, and you can do it too.
You might not think you have the experience or money needed to succeed. That’s where Indiegraf comes in. Because media ownership isn’t only for people who can code or have buckets of money — it’s for anyone who believes in the mission of journalism.
Through our hands-on Indie News Challenge programs, work directly with our journalism, technology and marketing experts to grow your audience and reader revenue. Join a community of indie news entrepreneurs learning together and pioneering better ways for community news.
Get a powerful and beautiful WordPress CMS for cheap. Our tech stack offers everything you need to grow your audience and revenue plus ongoing developer support — without a big upfront investment or dozens of ongoing cloud subscription fees that really add up.
Our audience development experts design and execute cost-effective marketing strategies that work for indie publishers. We provide actionable analytics and marketing muscle to grow your audience and turn readers into loyal paying customers.
Do you have a solid business plan and some audience traction? We fund promising early stage news outlets with flexible financing. We don’t ask our news entrepreneurs to give up ownership or take on personal debt to get their outlet off the ground.
Erin Millar and Caitlin Havlak
Indie publishers supported
People given access to community news
Funding raised for community news
We were able to avoid our publication potentially shutting down in the middle of a global emergency. It allowed us to plant the seeds for a more sustainable news model for the future of our community.
I really wanted IndigiNews to be bright, because when you look historically about how we were represented through the media, it was always black and white with sometimes red. For me when I see IndigiNews, it brings me joy; I hope people feel that.
We launched our newsletter, attracted a large audience of email subscribers, gained motivation and energy for our project, secured some funding, learned how to think strategically about our product and revenue streams and received lots of encouragement. Wow!
Indiegraf is led by sisters Caitlin Havlak, CTO, and Erin Millar, CEO, who worked together for the past five years growing The Discourse, a community-funded outlet that has won numerous awards across North America for its ambitious journalism.
Indiegraf launched with seven partner publishers: The Discourse, Sun Peaks Independent News, Peterborough Currents, IndigiNews, La Converse, Spark YQL and APTN News. Since then, Indiegraf has supported news publishers across Canada and will expand into the United States in early 2021.
We’re a growing community of entrepreneurial journalists, technologists, digital publishers, funders and advisors who share a commitment to ensuring everyone has access to quality, trustworthy journalism.