Join the Indiegraf team

Indiegraf Media Inc. is a fast-growing startup that provides our technology and business engine to independent digital news media to drive their growth. We are seeking new team members to contribute to our mission of supporting a more equitable and sustainable local news media.

Are you a results-driven, innovative leader excited by the prospect of contributing to a healthier local news industry and democracy? We’d love to hear from you.

We are committed to developing a diverse and inclusive company. We encourage candidates with a range of perspectives, abilities, backgrounds and experience to apply.

Digital Analytics Specialist

Do you have experience implementing end-to-end funnel tracking of digital campaigns? Do you love analyzing data? Are you skilled at telling stories with that same data? Do you want to help shape the future of journalism to better serve and empower communities?

We’re seeking an enthusiastic Digital Analytics Specialist to join our rapidly growing Audience team to own and implement our digital analytics, and identify opportunities to optimize conversions in our marketing funnel for community news outlets.

Key responsibilities:

  • Strategize, set up, and own end-to-end funnel tracking of digital campaigns including events and tagging, UTM approach, Facebook Pixel, Google Analytics (Universal Analytics and Google Analytics 4) and Google Data Studio
  • Analyze digital metrics and campaign performance data to identify opportunities for conversion rate optimization and testing on digital channels that include Facebook Ads, email, landing page and website
  • Generate and communicate weekly and ad hoc reports covering key digital metrics for clients
  • Collaborate with the Digital Marketing Manager and Audience team on digital growth strategy for publishers
  • Make recommendations based on industry best practices to inform the future of our data analytics setup, and suggest analytics and tracking tools
  • Create replicable and automated reporting processes that can scale across multiple clients
  • Set up dashboards and data visualization to communicate data insights to non-technical clients

Key skills & competencies:

  • Extensive experience in implementation of end-to-end funnel tracking and analyzing digital marketing campaigns across email, social media and digital ads
  • Expert-level technical knowledge of Google Analytics (UA and GA4), Google Tag Manager, Facebook Pixel, Google Data Studio, Google Sheets and other tracking and analytics tools
  • Strong understanding of the marketing funnel and the ability to identify opportunities for conversion optimization in the data
  • Oral and written communication skills to explain data insights to non-technical clients
  • Experience and ability to set up dashboards, visualize data, and create scalable reporting processes
  • Understanding of industry best practices and how to implement them
  • Ability to think creatively and strategically about audience and revenue growth
  • Self-starter capable of working in ambiguity and problem-solving through roadblocks

Education & experience

  • 3+ years working in digital analytics and/or digital marketing
  • Experience working in a newsroom or interest in journalism is a strong asset
  • Agency experience working with multiple clients is a strong asset

We would love to consider you for this role if you:

  • love learning and teaching. We believe that testing our hypotheses in market, gathering data and listening to feedback drives innovation. You are willing to learn and share with humility and are obsessed with seeking feedback from our customers to refine your strategy.
  • are committed to equity and inclusion. Indiegraf is on a mission to change who owns media so that it better serves everyone. We want to work with people who are mindful of the power dynamics in everything they do and contribute an equitable work environment.
  • are energized by growth. Building new initiatives, systems and processes is your thing. Big, ambitious visions excite you. You love taking chances, making cold calls and being accountable to targets. You value clarity and direct feedback.
  • are always seeking ways to do things more efficiently. Indiegraf is scaling a network of independent news outlets that can succeed in markets where traditional news models fail because they are more efficient. Our team is obsessed with replicability, scalability and cost efficiency.
  • value a healthy work culture. We are a mission-driven, female-led company shaking up legacy news media dynamics. We work hard and unplug most weekends and during vacations. You want to contribute to a great culture that makes our team love Mondays. We are collaborative, and strive to win together as a team.

Compensation range: $50,000 to $65,000 (depending on years of experience) plus participation in the employee stock option plan and health and dental benefits program.

We are committed to developing a diverse and inclusive company. We encourage candidates with a range of perspectives, abilities, backgrounds and experience to apply.

Applicants based in either the U.S. and Canada are welcome to apply. This job is fully remote.

Deadline: Rolling

Apply to join the Indiegraf team

Questions? Reach out to

The company

Indiegraf Media Inc. makes launching a digital news outlet easy. We provide our technology and business engine to our network of independent digital news outlets, driving their audience and revenue growth. Our parent company, Discourse Media Inc., is an award-winning digital local news company that publishes The Discourse, IndigiNews and La Converse. Indiegraf was launched in May 2020 with support from sponsors including the Google News Initiative, Facebook Journalism Project and Inspirit Foundation, and was recently selected as one of 19 finalists from more than 1,400 applicants for New Media Venture’s Open Call.
👉🏾     Check out our website to read about our impact and what our publishers say.
👉🏾     Read the Nieman Lab’s coverage of how we’re reimagining the local newspaper chain.

Indiegraf Media

Indiegraf Media Inc
308 - 877 E Hastings Street
Vancouver, BC

© 2021 Indiegraf Media Inc.