A closer look at all our features
Plan
Indie Website
| Templates Ready-to-use page and form templates |  | | |
| Unlimited authors Unlimited post authors and the ability to assign multiple bylines to a post | | | |
| Events calendar Events calendar to manage, schedule, and promote listings, including user-submitted events | | | |
| Custom forms Form builder to create custom forms | | | |
| GA4 integration Google Analytics integration to track visitor behavior | | | |
| SEO tools Basic SEO tools to enhance your search engine visibility | | | |
| Custom domain Use any custom domain name | | | |
| Built-in integrations Access a variety of approved integrations (GA4, GTM, reCaptcha, Forms, Stripe) | | | |
| Advanced design options Additional customization opportunities, including an expanded colour palette and font selection | - | | |
| Advanced integrations Access additional approved integrations | - | | |
| Custom taxonomy Create custom categories and tags to organize your content | - | | |
| Paywall access Add a customizable paywall to grow reader revenue—available as an optional add-on. | - | Paid add-on | Paid add-on |
| Audio articles Enable text-to-speech on articles so your audience can listen on the go | - | | |
| Obituary & classifieds solutions Serve your community with built-in obituary and classifieds tools | - | | |
| High-traffic hosting Advanced hosting to match high-traffic performance | - | - | |
| Multi-site support Supports multiple publications for networks | - | - | |
| Tier limit for website visitors | 500,000 monthly visitors | 500,000 monthly visitors | Unlimited! |
Indie Email
| On-site newsletter Build and send your newsletter directly from your website | | | |
| Block-based builder Use our block-based email builder or craft custom emails using our HTML editor | | | |
| Advanced Automations Create advanced automations including drip campaigns, customer journey mapping, A/B testing, and dynamic contact tags | | | |
| Smart templates Start fast with ready-made templates & smart templates that adapt to your content needs and branding | | | |
| Email personalization Personalize your newsletter content for each recipient | | | |
| Audience segmentation Simple audience & behavioral segmentation for targeted outreach | | | |
| Automated list hygiene Automatically remove inactive or bounced contacts to keep your data clean and up-to-date | | | |
| Consent management We make sure you stay compliant with privacy regulations | | | |
| Preference center Subscriber preference center allows your readers to manage their newsletter preferences | | | |
| Email analytics Engagement statistics, heat map click reporting, and comprehensive delivery reports | | | |
| Send limit | 15x contact list | 30x contact list | Set custom limits |
| Tier limit for email contacts | Unlimited! | Unlimited! | Unlimited! |
Indie Ads Manager
| Basic ad serving on website and email Serve image ads across your website and newsletter using the Indie Ads Manager plugin | | | |
| Advanced ad serving on website and email Serve image ads, custom 3rd party/HTML, HTML5/rich media, and VAST ads to your website and email using the full Indie Ads Manager platform. | - | | |
| Advertiser management | | | |
| Analytics | Simple | Detailed + access to reports | Detailed + access to reports |
| Ad placements Place ads in standard or custom positions across your website and email newsletter (based on your plan) | Standard placements | Custom placements (web & email) | Custom placements (web & email) |
| Keyword targeting | | | |
| Advanced targeting Target ads by geography (city, state, zip) for more precise audience reach. | - | | |
| Programmatic ad access Connect to programmatic ad platforms—from simple tools like AdSense to advanced solutions like oRTB and header bidding (availability depends on tier) | Basic (AdSense, EmpowerLocal) | Expanded (via Indiegraf’s seats) | Advanced (oRTB, header bidding) |
| Multiple ad formats Serve image ads, custom 3rd party/HTML, HTML5/rich media, native, and VAST ad formats | - | | |
| Native ad templates Access a growing library of native ad templates | - | | |
| Advertiser login access Enhanced advertiser management with advertiser logins | - | | |
| Data key targeting Data keys (key-value pairs) allow you to serve ads to custom audience segments based on attributes like interests or location, ensuring ads reach the right people. | - | - | |
| Monthly ad requests limit | Up to 3,000,000 | Up to 3,000,000 | Up to 6,000,000 |
| Advertisers, campaigns, & ad items | Unlimited! | Unlimited! | Unlimited! |
Support
| Onboarding | Self-guided | Dedicated support | Ongoing support from our Enterprise Pod |
| Full access to knowledge resources Access a comprehensive library of tutorials, guides, and troubleshooting resources for self-guided learning. | | | |
| Customer service support Reach out for assistance through customer service for any queries or issues you may encounter. | | | |
| Slack community access Join the community of Indiegraf publishers on Slack for peer support and knowledge sharing. | | + Private Slack channel with our team | + Private Slack channel with our team |
| Content migration add-ons available Get optional assistance for migrating your content with add-on services. | | | |
| Access to a Publisher Guide A Publisher Guide is your support person who will help you navigate Indiegraf and advocate for your needs. They are your go-to support person to help you make the most of Indiegraf's products and services. | - | | |
| Hands-on training post-launch | - | | |
| Experts services discount You can hire Indiegraf Experts to expand your reach, grow your reader revenue, build an ad strategy, and more – on a recurring basis or by project. | 10% | 10% | 10% |
We support mission-driven publishers of all sizes with the tools and services they need to succeed
Trusted by
Built for publishers—
backed by publishers
How 19 rural Georgia newspapers teamed up with us to go digital
“What Indiegraf promised, and they have delivered over and over again, is true partnership, where the technology and software they provide is really perfect for what we need.”
Rodney Gibbs
Head of Product
& Audience
From a one-person newsletter to Palm Springs’ favorite news site
“It’s a combination of Indiegraf working in the background and us utilizing the latest technology. And the enthusiasm that the community has had for us allowed us to really knock it out of the park.”
Mark Talkington
Publisher & Founder
Support you can count on
We recognize the trust you place in us when you choose Indiegraf.
Rest assured, we’re committed to helping you succeed with the right tools, support, and a team that’s with you at every step.
Expert services to help you grow your audience and revenue
Success requires more than just technology. You also need the capacity to grow your audience and generate sustainable revenue. That is why Indiegraf Experts provide flexible, affordable support and expertise, without taking on the risk and expense of hiring an employee.
How Indiegraf Experts can support your growth
Membership revenue: Develop strategies to build reader support and convert readers into sustaining financial contributors.
Advertising and sponsorship support: Design media kits and sales messaging to attract potential customers.
Growth coaching: Create targeted marketing campaigns to grow your audience, engage subscribers and move them toward becoming loyal supporters.
Lead generation: Execute paid acquisition tactics that grow your email list and expand your reach.
You can access Indiegraf Experts support without subscribing to our core plans. However, if you sign up for any of our product bundles, Indiegraf network publishers automatically receive 10% off Experts services. For the best results, we recommend combining our technology and growth services as your revenue grows.
Do you handle all migrations?
You can choose to self-migrate content and contacts to your new Indiegraf products, or we can provide support for a one-time fee. Publishers from Ghost, Substack and WordPress don’t need to provide migration files — only back-end website access. We support the following migration file types: CSV, XML and XLS (Excel spreadsheet). Detailed migration data requirements are available before onboarding with Indiegraf.
Simple Migration
Migration support includes: Indie Email
Indie Email — Indiegraf will migrate over your existing contacts to the Indie Email platform. We support migrating from most email service providers, including Mailchimp, ActiveCampaign, Ghost, Constant Contact and more.
Indiegraf will migrate your contacts, tags, segments, merge tags or custom fields and existing automations to the Indie Email platform.
Intermediate Migration
Migration support includes: Indie Website, Indie Email, Indie Ads Manager
Indie Email — Same as Simple Migration
Indie Website — Indiegraf will migrate your existing website content to the new Indie Website. The Intermediate Migration add-on supports migrations from many content management systems, including WordPress, SquareSpace, Ghost, Patch Labs and Substack, up to 15,000 posts.
Indiegraf will migrate your active posts, active pages, categories, custom taxonomies, tags, active users (post authors), forms and media.
Indie Ads Manager — Indiegraf will migrate your existing advertising inventory to the Indie Ads Manager. We support migrations from many ad serving platforms, including Broadstreet, Google Ad Manager and more.
Indiegraf will migrate your active ads and advertiser records.
Advanced Migration
Migration support includes: Indie Website, Indie Email, Indie Ads Manager
Indie Email — Same as Simple and Intermediate Migrations
Indie Website — Same as Intermediate Migration, up to 100,000 posts
Indie Ads Manager — Same as Intermediate Migration
What kind of return on investment (ROI) can I expect?
We understand that publishers want to make their money back—and more. With Indiegraf, you’re not just getting a tech platform but a comprehensive growth solution designed to help you drive revenue. Our customers see returns through increased membership revenue, local ad sales, and audience growth.
Book a demo to learn more and explore case studies of publishers who have grown their business with Indiegraf
What type of commitment is required?
Indiegraf offers flexible terms to suit your business. While we ask for 60 days’ notice for cancellations, there are no long-term contracts tying you down. You own your content and data, and we’ll provide you with a CSV file of your content to facilitate your migration to your new chosen platform. You will need to find a new website provider and hosting service. No hard feelings.
