Join industry experts Shelby Blackley and Jessie Willms — co-founders of the newsletter WTF is SEO? — for a practical session designed to equip journalists, digital publishers, and content creators with the foundational knowledge and best practices to strengthen their SEO strategy. You'll walk away understanding why SEO matters for news publishers, with solid grounding in content and on-page SEO, internal linking, homepage visibility, and keyword research using Google Trends — plus actionable steps you can put to work immediately.

WTF is SEO? is a newsletter for news publishers. It helps you - whether your publication knows all the things about search or it’s just you doing it all - understand, prioritize and make actionable growth for your outlet. You won’t have to worry about missing anything. Every new edition of the newsletter goes directly to your inbox on Monday.