Remember our SEO 101 webinar where we dove into the basics of search optimization? Well, we heard you loud and clear — you wanted more, and Shelby and Jessie from WTF is SEO? are back for part 2. This highly anticipated follow-up will equip journalists, digital publishers, and content creators with the techniques and tools to write compelling, search-engine-friendly headlines that rank, captivate readers, and boost organic traffic. Whether you're new to SEO or have some experience, you can expect to walk away with best practices for writing headlines across organic, Discover, and off-platform content, helpful hacks to make your headlines work in every scenario, tools and resources for meeting standards and best practices, and a clear picture of the most common headline errors — and how to avoid them.

WTF is SEO? is a newsletter for news publishers. It helps you - whether your publication knows all the things about search or it’s just you doing it all - understand, prioritize and make actionable growth for your outlet. You won’t have to worry about missing anything. Every new edition of the newsletter goes directly to your inbox on Monday.