INDIEGRAF WEBINARS
Influencer Collaboration for Newsrooms: Strengthening Community Trust
Missed the live session? Watch it on demand!
This session will walk you through strategies and frameworks to help you build stronger collaborations with trusted messengers, influencers, and community partners. You’ll come away with actionable ideas and exercises you can adapt to your own newsroom.
Led by Liz Worthington — Director of Product Strategy at the American Press Institute and a former journalist and editor with nearly two decades of experience — this session is designed for publishers and journalists who want to strengthen their local impact by working more effectively with the people and networks their audiences already trust.
You will learn who trusted messengers really are, how to structure high-performing teams around collaboration, and how to apply creative thinking tools and frameworks developed through API’s Influencer Learning Cohort.
About the event
In this session, you’ll learn:
✅ Who trusted messengers and influencers really are in a local context.
✅ How to assemble the right team and define roles that make collaboration successful.
✅ How to apply creative thinking exercises from the cohort, including the pyramid framework, a roadmap for roles, and the character traits needed to sustain collaboration.
You’ll also get a look at some of the same exercises cohort participants used to sharpen their approaches, giving you tools you can bring straight back to your newsroom.
Missed it live? Get the recording
Meet the speaker
Liz Worthington is the Director of Product Strategy at the American Press Institute, where she leads a small team of engineers and audience strategists supporting API’s proprietary tools, including Metrics for News and Source Matters.
Metrics for News helps publishers understand their audiences through data, while Source Matters tracks source diversity to help newsrooms ensure their coverage reflects the voices of their communities.
Before joining API, Liz was the Senior Editorial Trainer at Patch.com, developing a digital journalism curriculum focused on audience engagement, social media, and newsroom skill-building.
She also worked as a manager and editor there, and previously reported for the Island Packet in Hilton Head, SC, and the Culpeper Star-Exponent in Culpeper, VA.
