In this session, Indiegraf Experts Elvin and Wendy explore the audience funnel framework — a strategy designed to help community news businesses turn casual readers into loyal, recurring supporters. You'll come away with a clear understanding of each stage of the funnel and the role it plays in your publication's success, the common obstacles newsrooms face at each stage and how to overcome them, and actionable tactics for moving your audience forward and sustaining long-term engagement. You'll also learn how Indiegraf's Expert Services team can support you with targeted projects tailored to each stage of the funnel.

Elvin is a marketing strategist based in the U.S. with a B.S. in Marketing & Entrepreneurship from FGCU. Elvin’s expertise spans audience growth & development, revenue development, and advertising and sponsorship strategy. Prior to joining Indiegraf, Elvin led impactful initiatives in audience, product, and revenue development at the media startup Project Pulso.