About the event
This webinar is designed for news publishers looking to better understand and connect with Gen Z audiences. You'll walk away with a clear picture of how Gen Z consumes news, which platforms they prefer, and the topics and content formats that resonate most with them. You'll also learn strategies for creating shareable, Gen Z-friendly content that builds authentic relationships with this audience, plus practical tips and quick wins to help your newsroom improve outreach and engagement right away.
Meet the speaker
Adriana Lacy is the founder and CEO of Adriana Lacy Consulting, a full service digital consulting firm helping publishers and businesses grow their digital audiences. Under her consulting umbrella, Adriana also has two products: InsightFlow Analytics, an analytics tool for automating data reporting and Social Chime, a social media management system.
