Diversifying traffic and deepening audience relationships are key to building resilience in the AI era. With AI answers on the rise and search traffic declining, news organizations can’t simply replace SEO with AEO. Instead, publishers need to strengthen their foundations by diversifying traffic and revenue sources while building deeper connections with their audiences. In this session, Laura E. Davis will share strategies that every news publisher should be investing in now—whether you’re all in or all out on AI, or still exploring your approach.
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In this 60-minute session, you’ll learn how to:
● Understand the evolving AI-mediated information landscape and what it means for news publishers
● Identify how and why to highlight your newsroom’s expertise to build trust, authority, and visibility
● Evaluate what types of stories to invest in, what to prioritize, and what you should consider saying “no” to
● Build stronger audience relationships and expand trust and visibility beyond your website
Laura E. Davis is Indiegraf's entrepreneur in residence, AI, and a journalism professor at USC Annenberg. She joined Indiegraf after the company acquired Stylebot, a modern style guide she founded that helps journalists save time without sacrificing quality. Prior to USC, Laura worked as a reporter at The Associated Press, a homepage, social media and politics editor at Yahoo News, the deputy mobile editor at the Los Angeles Times and a mobile editor at BuzzFeed, where she was on the team that launched the award-winning BuzzFeed News app.
Indiegraf is the operating system for independent local media.
