INDIEGRAF WEBINARS
AI and SEO: What News Publishers Need to Know Right Now
Missed the live session? Watch it on demand!
This session will be led by Shelby Blackley and Jessie Willms — the duo behind WTF is SEO? and two of the most trusted voices helping publishers navigate search and audience strategy.
It’s designed for news publishers who want to understand how AI is reshaping search, what still matters, and what actions they can take right now.
About the event
Whether you’re new to SEO or have some experience, this session is essential for news entrepreneurs looking to enhance their online presence.
What you’ll learn:
- What LLMs, ChatGPT, AI Overviews and AI Mode actually are — plus a quick history to ground the conversation.
- How AI is affecting publisher traffic, with a look at trends and declines across the industry.
- The key differences between AI-driven search and “classic” search — and what hasn’t changed.
- What news publishers should prioritize right now.
Missed it live? Get the recording
Meet the speakers
Jessie is a Toronto-based SEO editor at The Guardian US, co-founder of WTF is SEO?, and a journalism instructor. She has developed her data, audience, SEO, and teaching skills at Canada’s top newsrooms.
Now an SEO editor (with a love of data), she continues to focus on using a variety of storytelling skills to connect great journalism with readers across platforms.
Shelby is the Manager, Newsroom SEO for The Athletic and co-founder of WTF is SEO? Previously, she worked at Mashable, The Globe and Mail and Indiegraf (yay!).
Shelby has been in the audience development sphere for the last 10 years, specializing in news SEO, user journeys and newsletters. When she’s not thinking about search and journalism, Shelby spends her time frolicking through the trees, weight lifting or hanging out with her corgi puppy, Yoshi.
