Indiegraf’s 2026 Guide to Email Newsletter Best Practices

Designed by Indiegraf Experts for publishers like you.

A practical guide covering everything you need to know about email newsletter best practices — from structure and design to welcome series, performance optimization, and getting started with ads and sponsorships.

Master the essentials of effective newsletter design, structure, and metrics.

Build a welcome series that makes a strong first impression on new subscribers.

Improve your open rates, deliverability, and engagement — and explore how to get started with ads and sponsorships.

"Indiegraf has truly been such an instrumental partner in our organization’s growth and journey. I have been beyond impressed with the support they have provided The Defender in every aspect."

Ryan Sorrell

The Kansas City Defender

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Patricia Mercado Sánchez

Founder, Conexión Migrante

“All the tools that are provided, those are wonderful, but it was also the people that are attached to those tools. We can’t just rely on one source of revenue. What Indiegraf gave us was extra experts to call upon to help us in those other areas.”

Adam Reaburn

Owner, Moose FM and Energeticcity.ca

“The Georgia Trust for Local News publications are all small, but collectively, it’s almost 20 publications. And so by working with a shared platform like Indiegraf, that has shared resources and support and training, suddenly we’re not one or two people — we’re 50 people.”

Rodney Gibbs

Former Head of Audience Georgia Trust for Local News, now Executive Director Heartland Signal

Indiegraf’s Guide to Email Newsletter Best Practices

Designed by Indiegraf Experts for publishers like you.