INDIEGRAF WEBINARS
SEO 101: What Every Journalist and Publisher Should Know
Missed the live session? Watch it on demand!
Join us for a practical webinar featuring industry experts Shelby Blackley and Jessie Willms, co-founders of the insightful newsletter WTF is SEO?
This session is designed to equip journalists, digital publishers, and content creators with the foundational knowledge and best practices necessary to enhance their search engine optimization (SEO) strategies.
Whether you’re new to SEO or have some experience, this session is essential for digital news entrepreneurs looking to enhance their online presence.
About the event
What you’ll learn:
- The importance of SEO for news publishers.
- Best practices for content and on-page SEO.
- Internal linking strategies.
- Improving homepage visibility.
- Effective keyword research with Google trends.
- Actionable steps: Leave with practical strategies you can implement immediately to boost your SEO efforts.
Don’t miss this opportunity to elevate your SEO knowledge and drive success for your digital publication!
Watch the webinar on demand
Meet the speakers
Jessie is a Toronto-based SEO editor at The Guardian US, co-founder of WTF is SEO, and a journalism instructor. She has developed her data, audience, SEO, and teaching skills at Canada’s top newsrooms.
Now an SEO editor (with a love of data), she continues to focus on using a variety of storytelling skills to connect great journalism with readers across platforms.
Shelby is the Manager, Newsroom SEO for The Athletic and co-founder of WTF is SEO? Previously, she worked at Mashable, The Globe and Mail and Indiegraf (yay!).
Shelby has been in the audience development sphere for the last 10 years, specializing in news SEO, user journeys and newsletters. When she’s not thinking about search and journalism, Shelby spends her time frolicking through the trees, weight lifting or hanging out with her corgi puppy, Yoshi.
