Below are answers to questions we’ve received. If you want to learn more about how Indiegraf works and ask your questions, get in touch.
Indiegraf exists to help entrepreneurial journalists launch and grow digital news products. We do that in three ways: (1) By joining the Indie Network, small independent publishers are part of a community pioneering a better way for journalism. Network memberships gets you access to exclusive learning, funding and licensing opportunities. (2) Indie School helps you learn about news entrepreneurship. Start with our free newsletter, the Indie Publisher. When you’re ready to take the leap, the Indie News Challenge gets you from idea to your first subscribers in three months. (3) Indie Engine provides the infrastructure you need to succeed. It includes a tech stack optimized for small publishers and the marketing team you need to reach and drive revenue from your audience.
Yes. One of the things that we think is broken with the current system is that, ultimately, a lot of news outlets aren’t accountable to the people that they serve. We see our role as supporting journalist-entrepreneurs in coming up with great journalism products. We’re here to give advice and share best practices, but really it’s up to publishers to independently define what editorial value they’re creating for their community.
Indiegraf is launching with support from four organizations: the Google News Initiative, Facebook Journalism Project, Inspirit Foundation and The Discourse. Google and Facebook provided arms-length seed funding that underwrites the cost of providing Indiegraf services to its first 10 publishers. They don’t own any part of Indiegraf or its partner publishers. Neither company has any say in Indiegraf decision-making, nor are we under any obligation to use their products.
Indiegraf grew out of the work of The Discourse, an award-winning local news publisher based in Vancouver. They share a mission: to contribute to a more equitable and sustainable news industry so that everyone has access to quality journalism. But they contribute to that mission in different ways. The Discourse produces local journalism for community members. Indiegraf serves news publishers, empowering entrepreneurial journalists to succeed. The Discourse owns part of Indiegraf, but they are completely separate entities.
We’re not a third-party crowdfunding site, like Patreon or Indiegogo. If you sign up for Indie Engine, you’ll be able to process payments right on your own website. You own your data and your relationship with your supporters. And more than just handing you the tech tools to raise money from your audience, we actually roll up our sleeves and help you do it. You receive dedicated marketing staff to design, build and execute your audience revenue campaigns.
We’ve built a bundle of technology tools that are optimized to help small digital publishers like you. You don’t need to be able to code to set up a beautiful news site. All the plugins and tools you need are already integrated, and we work with you to bring your brand to life through our system. A dedicated developer is shared between our publishers to ensure the technology is maintained and improved without costing an arm and a leg. And you access the tech tools you need for cheaper, because we can share the cost of digital subscriptions across the network.