INDIE WEBSITE
Build your brand,
boost your reach
Create a website that grows with your publication – dynamic, integrated and user-friendly.
Focus on your journalism. Let us support your tech.

Simplify your workflow
Is an outdated tech stack holding back your publication’s growth potential? Say hello to Indie Website, a platform purpose-built for news publishers that allows you to seamlessly connect your digital tools — from ad management to newsletter publishing.
increase in unique users within the first year using Indie Website
publishers would recommend Indiegraf
hour response time on average for support so you’re never stuck waiting for help
Purpose-built for independent journalism

Key features
- Advanced block-based builder to create sophisticated post and page layouts
- Integrated reader revenue system for secure and frictionless checkout
- Ready-to-use templates for pages and forms
- Unlimited post authors. Assign multiple bylines to posts
- Lead generation tool to capture visitor information efficiently
- Events calendar to manage, schedule and promote listings
- Embed videos seamlessly within your content
- Form builder to create custom forms
- Google analytics integration to track visitor behavior
- SEO tools to enhance your search engine visibility
- Hosting up to 25,000 unique monthly visitors (Essentials) or up to 500,000 unique monthly visitors (Grow), with hosting add-on capacity also available
- Pick from a select number of fonts and colors (Essentials) or apply your own (Grow)
- Use any custom domain name
- 99.9% uptime SLA
Frequently Asked Questions
Will there be new features added to the Indie Website?
Our team is constantly working on product enhancements. We provide regular updates to the network so you can check out what’s new and coming.
How much does the Indie Website cost?
At Indiegraf, we offer an Essentials plan, which allows you to reach up to 10,000 email contacts and 25,000 unique monthly visitors. This plan is ideal for small to mid-sized news publishers who are looking to build and maintain a solid audience.
For news publishers seeking more flexibility and scalability, our Grow and Scale plans allows you to reach up to 100,000 email contacts and 500,000 unique visitors and beyond, with tailored hosting to match the website’s performance.
Does the Indie Website offer a paywall?
Yes! Indie Website has multiple add-on features, including:
– Content migration support (simple, intermediate and advanced)
– Paywall/subscription management
– Customer relationship manager (CRM)
– Website visits (+25,000)
– Extra users (+1)
– SMS campaign credits
If you’re interested in any of these additional features, get in touch with us for pricing options.
Can I purchase the Indie Website without the other tools?
Currently, Indie Website is only available as part of our product bundles, which also includes a fully-integrated email and ad platform.
What do the migration add-ons include?
You can choose to self-migrate content and contacts to your new Indiegraf products, or we can provide support for a one-time fee. Publishers from Ghost, Substack and WordPress don’t need to provide migration files — only back-end website access. We support the following migration file types: CSV, XML and XLS (Excel spreadsheet). Detailed migration data requirements are available before onboarding with Indiegraf.
Simple Migration
Migration support includes: Indie Email
Indie Email — Indiegraf will migrate over your existing contacts to the Indie Email platform. We support migrating from most email service providers, including Mailchimp, ActiveCampaign, Ghost, Constant Contact and more.
Indiegraf will migrate your contacts, tags, segments, merge tags or custom fields and existing automations to the Indie Email platform.
Intermediate Migration
Migration support includes: Indie Website, Indie Email, Indie Ads Manager
Indie Email — Same as Simple Migration
Indie Website — Indiegraf will migrate your existing website content to the new Indie Website. The Intermediate Migration add-on supports migrations from many content management systems, including WordPress, SquareSpace, Ghost, Patch Labs and Substack, up to 15,000 posts.
Indiegraf will migrate your active posts, active pages, categories, custom taxonomies, tags, active users (post authors), forms and media.
Indie Ads Manager — Indiegraf will migrate your existing advertising inventory to the Indie Ads Manager. We support migrations from many ad serving platforms, including Broadstreet, Google Ad Manager and more.
Indiegraf will migrate your active ads and advertiser records.
Advanced Migration
Migration support includes: Indie Website, Indie Email, Indie Ads Manager
Indie Email — Same as Simple and Intermediate Migrations
Indie Website — Same as Intermediate Migration, up to 100,000 posts
Indie Ads Manager — Same as Intermediate Migration
What fonts & colors are offered with the Essentials product bundle?
We currently support a limited number of pre-selected fonts that are optimal for mobile and desktop displays — no worrying about accessibility. Fonts include:
• Lato
• Libre Caslon Text
• Lora
• Merriweather
• Montserrat
• Open Sans
• Poppins
• Source Sans
• Noto Serif
• Libre Baskerville
Essentials publishers can also select a primary and secondary color, and Indiegraf will populate the rest of your Indie Website with an accessible color scheme. Publishers can also opt into the Grow product bundle to utilize specific fonts that match your unique brand.
Indiegraf: Your all-in-one digital publishing powerhouse
We believe in simplifying digital publishing while maximizing impact for independent news entrepreneurs. Our all-in-one platform enhances ad management and audience engagement through our comprehensive website and email solutions.

Indie Ads Manager
Unlock your full advertising potential with Indie Ads Manager. This robust tool streamlines the sale and management of ad inventory, making it easier than ever for indie publishers to maximize revenue across websites, emails and more.

Indie Email
Grow your newsletter strategy with Indie Email. Manage email campaigns and reader engagement with ease through a user-friendly platform that fully integrates with Indie Website and Indie Ads Manager.
Ready to learn more?
Indie Website is available as part of our all-in-one package for website, email and ad platform.