INDIEGRAF WEBINARS
SEO Basics 2.0: Strategies and Tools to Write Winning Headlines
Missed the live session? Watch it on demand!
Remember our SEO 101 webinar where we dove into the basics of search optimization? Well, we heard you loud and clear – you wanted more, and Shelby and Jessie from WTF is SEO? joined us again for part 2.
This highly anticipated follow-up session will equip journalists, digital publishers, and content creators with techniques and tools to write compelling, search-engine-friendly headlines that rank, captivate readers and boost organic traffic.
About the event
Whether you’re new to SEO or have some experience, this session is essential for digital entrepreneurs looking to enhance their online presence.
What you’ll learn:
- Best SEO practices for writing headlines for organic, Discover, and off-platform content
- Helpful hacks to ensure your headlines work in all scenarios
- Tools and resources for creating headlines that meet standards and best practices
- The most common headline errors & and how to avoid them
Watch the webinar on demand
Meet the speakers
Jessie is a Toronto-based SEO editor at The Guardian US, co-founder of WTF is SEO, and a journalism instructor. She has developed her data, audience, SEO, and teaching skills at Canada’s top newsrooms.
Now an SEO editor (with a love of data), she continues to focus on using a variety of storytelling skills to connect great journalism with readers across platforms.
Shelby is the Manager, Newsroom SEO for The Athletic and co-founder of WTF is SEO? Previously, she worked at Mashable, The Globe and Mail and Indiegraf (yay!).
Shelby has been in the audience development sphere for the last 10 years, specializing in news SEO, user journeys and newsletters. When she’s not thinking about search and journalism, Shelby spends her time frolicking through the trees, weight lifting or hanging out with her corgi puppy, Yoshi.
