INDIEGRAF WEBINARS
Engaging Gen Z Audiences: Strategies for Local Newsrooms
Missed the live session? Watch it on demand!
Join us for an informative webinar featuring award-winning journalist and digital consultant Adriana Lacy.
This session will provide valuable insights into the current media landscape, Gen Z’s news consumption habits, and practical strategies for local newsrooms and independent publishers to effectively reach and engage this crucial demographic.
About the event
This webinar is designed for news publishers looking to better understand and connect with Gen Z audiences. You will get essential takeaways on:
- Key news consumption patterns and the platform preferences of Gen Z audiences.
- How Gen Z engages with news, including their preferred content formats, motivating factors, and the topics that resonate most with this demographic.
- Strategies for creating shareable, Gen Z-friendly content and building authentic relationships with this audience.
- Implementation tips to identify quick wins and practical tools for local newsrooms to enhance outreach and engagement with Gen Z readers.
Watch the webinar on demand
Meet the speaker
Adriana Lacy is a digital media consultant and CEO of Adriana Lacy Consulting, helping businesses grow their digital audiences.
She teaches journalism at Brandeis University and created Journalism Mentors to help advance early-career journalists through mentorship and paid opportunities.
As the author of the Media Minds newsletter, she explores journalism, tech, and product intersections. Her experience spans Axios, Los Angeles Times, and the New York Times.
Adriana holds degrees in African American Studies and Journalism from Penn State, and a master’s in Digital Audience Strategy from Arizona State University.
