A big share of charitable giving happens around key moments in the year, which makes strategic messaging planning essential for any newsroom looking to grow reader revenue. In this on-demand session, Penny Riordan walks you through donor best practices designed for both nonprofit and for-profit publishers — including templates and examples you can adapt for your own campaigns, ideas for bringing in ambassadors and local supporters, and guidance on using wealth screening and suggested donation minimums to increase revenue. Whether you're new to fundraising or refining an existing approach, this session gives you practical tools to ask for support early, often, and effectively.

Penny Riordan is an audience, product, and technology leader with more than 20 years of experience working for and with local media organizations.