INDIEGRAF WEBINARS
Tactics to Turn Newsletter Readers Into Paying Supporters
Missed the live session? Watch it on demand!
In this one-hour session packed with great insights and industry examples, we were joined by Dan Oshinsky, the former Director of Newsletters at BuzzFeed and The New Yorker, and now the founder of Inbox Collective, a consultancy that helps publishers grow their audiences and revenue through email.
Dan dug into a key challenge for news publishers and content creators: turning newsletter readers into paying supporters—and keeping them engaged for the long haul.
About the event
Building a paid audience goes far beyond simply securing that first payment. To create lasting support, you need a strategy that works at every stage of the journey.
In this session, Dan will guide you through practical, actionable tactics to help you:
✅ Convert — Discover smart strategies that motivate your readers to become paying supporters.
✅ Retain — Learn how to keep those supporters engaged.
✅ Prevent churn — Recognize early signs when supporters start to drift away and how to bring them back before you lose them.
Missed it live? Get the recording
Meet the speaker
Dan runs Inbox Collective, a consultancy that helps news organizations, non-profits, and independent operators get the most out of email. He specializes in building loyal audiences and converting them into subscribers, members, or donors.
He previously created Not a Newsletter, a monthly briefing with tips and ideas for better email, and served as Director of Newsletters at The New Yorker and BuzzFeed.
Dan has spoken at events like Email Summit DK and the Email Marketing Summit in Brisbane, and has been quoted in Digiday, Fortune, and The Washington Post.
He holds a journalism degree from the University of Missouri.
