How to get started selling your first ads

Indiegraf Experts webinar how to get started selling your first ads with Sam Hoisington and Allison McIllmoyl

INDIEGRAF EXPERTS SESSION

How to get started selling your first ads

Missed the live session? Watch it on demand!

Ready to power up your indie news outlet? Generating revenue is key, and if you’re new to advertising, this is your chance to level up!

In this recorded webinar, Indiegraf revealed insider tips for successfully selling ads and supercharging your revenue.

The session was led by 2x news founder Sam Hoisington and Indiegraf’s advertising product manager, Allison McIlmoyl.

About the event

In this webinar, we cover everything from choosing the right ad types to creating a media kit, generating leads, and closing deals like a pro.

You’ll gain insights from Indiegraf experts Sam Hoisington and Allison Mcllmoyl, along with real-world examples from fellow Indiegraf publishers on what works—and what doesn’t—when it comes to advertising success.

Watch the webinar on demand and learn from Indiegraf Experts

Meet the speakers

Indiegraf Publisher Partnerships Manager

Before launching his first news publication, Sam’s only ad sale was to a hot dog truck operator for his college’s student newspaper. He’s gained valuable insights from his experiences (and mistakes!) while starting Madison Minutes and The Bentonville Bulletin, and now he’s ready to share them with you.

Indiegraf Advertising Senior Product Manager

Allison brings nearly a decade of experience with her in communications and administration. She consults with publishers on how to design successful advertising sales strategies. Allison has worked in both the private and non-profit sectors with roles at Jim Pattison Children’s Hospital Foundation and Maven Water & Environment.

At Indiegraf, we’re building a community of news publishers just like you. By joining, you’ll gain access to exclusive resources—weekly insights, updates on grants and funding opportunities, early access to webinars, case studies, and expert advice—all sent directly to your inbox.

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