Ads tips for publishers

Know Your Audience: A Strategy for Direct Advertising Success

By Dylan Freeman-Grist ● Blog ● December 5, 2024

In this guide, learn tactics to identify your publication’s target audience, level up your direct sales and get the data you need to build audience-based marketing strategies for a direct-ads approach.

The importance of collecting first-party data for publishers

By Brennan Doherty ● Ads tips for publishers ● November 5, 2024

Collecting first-party data allows publishers to understand and advertise to their audiences without relying on third-party data.

Introduction to programmatic advertising for news publishers

By Brennan Doherty ● Ads tips for publishers ● October 25, 2024

Is programmatic advertising the right strategy for your publication? Discover how this model of ad buying works, its benefits and its limitations for digital news publishers.