Brennan Doherty, Author at Indiegraf

First party data for publishers and journalists

The importance of collecting first-party data for publishers

By Brennan Doherty ● Ads tips for publishers ● November 5, 2024

Collecting first-party data allows publishers to understand and advertise to their audiences without relying on third-party data.

Introduction to programmatic advertising for news publishers

By Brennan Doherty ● Ads tips for publishers ● October 25, 2024

Is programmatic advertising the right strategy for your publication? Discover how this model of ad buying works, its benefits and its limitations for digital news publishers.

Your friendly guide to ad revenue for news publishers and content creators

Ad revenue essentials for newsrooms and independent publishers

By Brennan Doherty ● Revenue tips for publishers ● September 20, 2024

Are you struggling with ad revenue? We share practical tips to help publishers understand their audience, attract ideal advertisers, and drive growth

Free vs. paid content: Exploring the subscription revenue model for news publishers

By Brennan Doherty ● Revenue tips for publishers ● September 19, 2024

A subscription revenue model is a stable way for publications to generate revenue, but it can also drive some readers away. Here are some insights.

Sponsored content for newsrooms and publishers

Navigating sponsored content: A guide for newsrooms and publishers

By Brennan Doherty ● Revenue tips for publishers ● September 13, 2024

Email deliverability best practices. How to improve it.

Email deliverability best practices for a successful newsletter

By Brennan Doherty ● Newsletter tips for publishers ● May 13, 2024

Make sure your newsletters are landing in your readers’ inboxes by following our best practices for improving email deliverability.

Why News Publishers Should Prioritize Their Newsletter Marketing Strategy

By Brennan Doherty ● Newsletter tips for publishers ● May 10, 2024

An effective newsletter marketing strategy uses the intimacy of email to reach out to readers and keep them in the loop. Discover useful tips and best practices from publishers for a successful newsletter strategy.