Indiegraf to expand into the United States with investment backing from New Media Ventures

Funding will help Indiegraf move quickly to help diverse, U.S.-based journalists launch digital news outlets

Indiegraf, a platform for independent publishers and journalists, is pleased to announce an investment from New Media Ventures, a leading United States-based investment fund focused on progressive innovation. Co-led by New Media Ventures and Toronto-based Marigold Capital, Indiegraf’s seed round of investment will fund the company to enter the American market and fill gaps in community news.

“This funding will help Indiegraf move quickly to help diverse, United States-based journalists launch or grow digital news outlets in some of the 2,000 local news deserts in North America,” said Erin Millar, co-founder and CEO of Indiegraf. “I can’t think of a more relevant mission to focus on in this moment than building platforms for local journalists building bridges between communities.”

A new cohort of world-changing leaders

Indiegraf is among 14 early stage startups selected to join New Media Venture’s (NMV) 2020 investment portfolio. This year, there were a record-breaking 1,400 applications. NMV recognizes Indiegraf for its cutting edge innovation that is transforming the local media landscape. 

“In 2020, we’re investing in a new cohort of world-changing leaders, the majority of them women and people of color, who are responding directly to our country’s oppressive institutions, policies, and culture,” said Taren Stinebrickner-Kauffman, president of NMV. “Together, they are building critical infrastructure and technological tools that will scale the progressive movement for 2022, 2024 and beyond. We’re calling on other funders and investors to join us in making sure these innovative efforts are well-resourced from a very early stage.” 

Marigold Capital also invested in Indiegraf co-founders Erin Millar and Caitlin Havlak’s first company The Discourse. “We’re investing in Indiegraf because we believe in the team’s ability to deliver their mind and tech-stack solutions to a growing network of indie journalists who inform, enable and empower their respective communities in an equitable and inclusive manner,” said Jonathan Hera, managing partner of Marigold Capital.

Connecting media-entrepreneurs across North America

Since Indiegraf launched in spring 2020, it has quickly grown to 18 publishers serving 23 communities in Canada. Indiegraf helps journalist-entrepreneurs across Canada launch digital news outlets and drive revenue from readers to empower homegrown journalism. 

Peterborough Currents’ relationship with Indiegraf has been incredibly positive. We can focus on journalism. We know our tech and digital marketing is in good hands,” said Ayesha Barmania, co-founder of Peterborough Currents. “Working with Indiegraf means we’re no longer struggling alone to build a news outlet for our town. We’re now connected with a group of peers helping each other build strong independent news outlets for North America.”

Indiegraf is also a Top 5 Finalist for Spring’s 2020 Impact Investment Challenge. The finale pitch on November 26 2020 is open to the public. Register for free.


About Indiegraf

Indiegraf is a platform for independent digital news publishers. Indiegraf empowers independent journalists to fill local news gaps. We contribute to a healthier democracy by ensuring everyone has access to civic news. We provide technology and marketing tools to independent publishers, serving as their business engine by driving their audience and revenue growth. Meanwhile, they can focus on providing their communities with quality journalism. Indiegraf spun out of Discourse Media, a successful digital publisher that operates six local news outlets in B.C. and Quebec.

About New Media Ventures

In the past decade, NMV has mobilized more than $50 million in early capital to nearly 100 companies and organizations. See the full 2020 portfolio of grants and investments here:

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