How to use lead magnets to grow your audience
By giving away select amounts of valuable content in exchange for emails, independent news publishers can grow their audience.
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How cult-favourite Mountain Gazette was revived for the 21st century
Publisher Mike Rogge decided to treat his print product like a collectible.
Here’s how Detour Detroit leveraged new members to spur additional revenue streams
The self-styled guide to Detroit sold $20,000 in email ads last year.
How The Discourse Nanaimo ran a successful campaign without asking for money
The independent news outlet rallied supporters with a news petition.
How this Paper Plane supports student journalism
Dexter McMillan created a platform to give students a paid experience.
Introducing The Resolve: a powerful new platform for Black, Indigenous and people of colour voices and stories in Canada
The Resolve founder Matthew DiMera explains why he quit his former editor-in-chief job, and how he plans to tackle systemic racism in Canadian journalism.
Here’s how Tim Fontaine built an audience for satirical Indigenous journalism
Be a writer and tell the truth — and have fun
How a Facebook group can bring you closer to readers
For many publishers, Facebook groups offer a unique opportunity to get to know their readers in a new, innovative way
Bringing professional newscasts to independent journalists
The traditional broadcast journalism formula is changing in a way that will benefit local news outlets — and these two saw an opportunity
Party in the USA: What Indiegraf’s expansion into America means
Learn how this investment will help fill gaps in community journalism in some of the more than 2,000 news deserts
