Author

Erica Ngao

Erica is a Toronto-based Audience Strategist at Indiegraf. Most recently, she was the Associate Editor at Reader’s Digest Canada. She has also worked at ELLE Canada and The Walrus. Previously, she participated in the Solutions Journalism Network Mentorship Program and the Nordic-Canadian Fellowship in Environmental Journalism. She studied journalism and curatorial studies at Toronto Metropolitan University.

Erica's Latest Articles

Man and woman shaking hands over a table.

5 Tips for a Successful Newsletter Swap

By Erica Ngao ● Indie Publisher ● June 7, 2023 June 5, 2023

How to organically grow new leads—without spending a cent.

Woman sitting on the floor of a living room working on a laptop.

Let’s Talk About Audience Surveys

By Erica Ngao ● Indie Publisher ● March 22, 2023 March 22, 2023

Get to know your people. We asked our team for audience survey best practices and expert tips for success.